Atlas Leisure Homes’ decision to hold the exclusive public launch of the company’s new luxury Concept Lodge in Shrewsbury has paid immediate dividends.

Award winning caravan dealership Salop Leisure, which hosted the launch last month, has secured 10 sales of the £50,000 lodge, an updated version of Atlas Leisure Homes’ most popular and best selling model.

Demand

Customer demand has been so strong that Salop Leisure placed an order for the first 12 new Concepts made by Atlas. Three of the new models have gone to the recently extended five star Seven Oaks Holiday Home Park at Coedway, near Shrewsbury.

The Concept Lodge builds on the previous success of the legendary model, refreshed for 2013 with modern colours, an enhanced 41 x 13ft layout and unique seating arrangement, whilst retaining the distinctive features that made it so successful.

Market research

Salop Leisure’s chairman Tony Bywater said: “A tremendous amount of market research has gone into the new Concept Lodge, even down to the price and we think it offers terrific value for money at £50,000.

“Most of the sales have been secured from existing owners who are upgrading their caravan holiday home at high quality parks in Mid Wales.

“We have been delighted to work closely with Atlas Leisure Homes on the successful marketing campaign to launch the new model, which has proved very popular with our customers.”

Delighted

Barry Pattison, Atlas Leisure Homes’ sales director, is delighted with the response from Salop Leisure’s customers.

“The original Concept model took the industry by storm when it was launched because it was so different and people still talk about it,” he added. “Although this is a new Concept, it follows on from the original model with some different ideas and is a bit bigger.

“The new Concept has attracted attention from people who were not previously looking to part exchange in the current tough economic climate. Customers tend to look for three things when buying a new caravan holiday home: the layout, the colour and the price. If you get all three right, you’re on a winner.

For more information about Salop Leisure, call 01743 282400.