Shrewsbury has been hailed on national radio as being a great night out by Radio 1 DJ and TV star, Jordan North.
The DJ performed at the reopening of The Regency Bar earlier in September, and went on to enthusiastically tell his listeners about his experience.
He said: “I’m not on the Visit Shrewsbury board or anything like that, I’d never been before… and I’ll be honest I do some DJ gigs when I want to get in and get out, but Shrewsbury, the atmosphere was nice, the people were class.
“There’s bars and pubs down every street, they were all packed… it was such a good night out, it really was.”
Shrewsbury BID, which represents town centre businesses, shared Jordan’s broadcast on its Original Shrewsbury social media channels and invited him back to Shrewsbury for a more in-depth tour.
Seb Slater, executive director of Shrewsbury BID, said: “We all know how wonderful Shrewsbury’s hospitality scene is, but it’s fantastic to hear such a ringing endorsement on national radio.
“Jordan North has millions of listeners, and is particularly popular after finishing as the runner-up on ITV’s I’m A Celebrity, so for him to be singing Shrewsbury’s praises is great for the town as a whole.
“We would love him to come back for a proper tour so we can show him the full range of Shrewsbury’s night-time venues!”
Darren Tomkins, owner of Gindifferent Bar and member of the Shrewsbury BID board, added: "It seems word is getting out just what a fantastic night out Shrewsbury is, and to have such a rave review from a high-profile Radio 1 DJ like Jordan North is clearly a massive boost.
"The night time economy is doing really well, and we are hoping to continue this positive momentum throughout the autumn and into the Christmas season."
