Award winning Shrewsbury caravan and motorhome dealership Salop Leisure will be flying the Welsh flag, handing out daffodils to customers and serving up Welsh food favourites to celebrate St David’s Day on Tuesday.

The company always pulls out all the stops to celebrate Wales’ patron saint on March 1 because of its important links with tourism in Mid Wales, which is at the heart of the business.

To bring a truly Welsh flavour to the celebrations, Salop Leisure’s restaurant, Love Coffee, will be serving up a special menu including leek and potato soup, bara brith and Welsh cakes.

Apart from celebration the patron saint, St David’s Day marks the traditional opening of the new tourism season, with caravan holiday home parks across Mid Wales welcoming back owners after a winter break.

Salop Leisure, which also has sales centres in Machynlleth and Stourport-on-Severn, invests thousands of pounds every year promoting tourism in Mid Wales to existing owners and prospective buyers of holiday homes, touring caravans and motorhomes. 

The company supplies caravans holiday homes and luxury lodges to more than 200 parks across Mid Wales and the Heart of England.

Salop Leisure’s co-managing director Dylan Roberts said: “St David’s Day is always an important date in the company’s calendar because Wales is and has always been at the heart of the business.

“It’s an opportunity to not only celebrate the nation’s patron saint but also to promote the beautiful landscape and many attractions that Wales has to offer visitors.  

“Mid Wales is one of the most popular destinations in the UK with people looking to buy a caravan holiday home. We saw last year how important staycations in Mid Wales are for people who want to escape to the seaside and into the countryside more than ever after the pandemic restrictions of the last two years.”

Val Hawkins, chief executive of MWT Cymru, which represents more than 600 hospitality and tourism businesses across Powys, Ceredigion and Southern Snowdonia, praised Salop Leisure for continuing to promote the region as a tourism destination.

“Salop Leisure does a fantastic job to help us put the Mid Wales countryside and coast on the map in two of our key target markets, the West Midlands and North West England,” she said. “Visitor surveys have highlighted how important and caravan and camping sector is to the economy of Mid Wales.

“The importance of tourism to the Welsh economy was highlighted by the staycationing boom last year and we expect this trend to continue in 2022.”