Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers. It is an annual event this year it is February 29th to March 13th.

It’s about supporting the development of thriving farming and worker communities that have more control over their futures and protecting the environment in which they live and work.

And it’s your opportunity to connect with the people who grow the produce that we all depend on.

When you buy products with the FAIRTRADE Mark, you support farmers and workers as they work to improve their lives and their communities. The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards. 

The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.

Fairtrade works to benefit small-scale farmers and workers, who are amongst the most marginalised groups globally, through trade rather than aid to enable them to maintain their livelihoods and reach their potential.

As Martin Luther King famously said, ‘before you finish eating breakfast in the morning, you’ve depended on more than half the world’. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally. 

The people who grow the food we take for granted can't always feed their own families. We can support farmers and workers to put food on the table for their families by harnessing the power of aFairtrade breakfast.

When people are paid a fairer price, they can have more control over their lives when times are hard, and worry less about how they will feed their families. Whether it’s the extra cash in their pockets or being able to expand their farms to grow more food to eat, Fairtrade means many farmers and workers are able to fulfil a basic human need – to put enough food on the table for the people they care about, all year round.

During Fairtrade Fortnight, you will be encouraged  to inspire Big Fairtrade Breakfasts in their community – and wake others up to the challenges facing farmers and workers.

See here  how you can get involved by supporting Fairtrade fortnight