In its first quarter of trading, leading fashion retailer, The Edinburgh Woollen Mill (EWM) has reported a booming start in its new home at Mell Square Shopping Centre with all trading targets smashed.

One of the latest stores to open at Mell Square, EWM is thrilled with the fantastic response they have had from Solihull shoppers who are thrilled with the recent addition to the retail offering at Mell Square. After three months of target-beating trade and with Christmas shoppers arriving in force, the store is now one of the top performers in the country and staff believe its prominent position in the heart of Solihull is one of many reasons for this success.

Founded in 1946, EWM has built up a reputation for offering classic, high quality ladies’ and mens’ clothing, suitable for every occasion. Best known for its machine washable lambswool and high quality cashmere, The Edinburgh Woollen Mill store in Mell Square has also expanded its ranges to include exclusive collections from PG Field, Harris Tweed, Isle, Honor Millburn and menswear brand James Pringle.

Kelly Baxter, Store Manager at The Edinburgh Woollen Mill, Mell Square said: “The first quarter has been a great success and we have found the response from the Solihull shoppers very welcoming. We have already achieved a loyal customer base and see familiar faces on a regular basis. The feedback we’ve received from everyone is very positive and they are happy to see another high quality brand take its place amongst Mell Square retailers. We look forward to being a part of the local community for many years to come.”

Centre Manager for Mell Square, Paul Round commented: “I’m delighted that our customers have embraced The Edinburgh Woollen Mill at the Centre. I’m pleased to see our range of brands going from strength to strength here at Mell Square as we continue to improve our service to shoppers!”  

“The addition of The Edinburgh Woollen Mill shows that there is still strong demand for quality retail space and continuing job creation in the retail sector despite the challenging economic climate.”