When we see colour, we connect with it instantly. It's subliminal. No one can be sure if our reactions are pure instinct or if our socialisation shapes them, but the reactions are very real.
The human mind is hardwired to respond to colour. Our subconscious turns colours into messages.
Colour can influence opinions in less time than it takes to blink an eye.
Companies have learned that even a slight change in colour scheme or addition of a different hue can result in big sales increases. Colour is a big part of effective logo design.
When we see colours, we react right away. It happens faster than we can read a single word. In fact, the mind makes colour connections and forms opinions before the conscious mind even knows what we are looking at!
So here are some social outcomes of the main colours. Have a think about them and then have a think about your companies colours and what message you are sending out, even before a single word is muttered;
BLACK: Mystery, secrecy, tradition.
BLUE: Power, calmness, success, trustworthiness.
BROWN: Earth and nature, simplicity, seriousness.
GREEN: Harmony, health and healing, nature and animals, money.
ORANGE: Affordability, fun, youth, creativity, celebration.
PURPLE: Fantasy and dreams, justice, royalty.
RED: Excitement, action, adventure, love, passion, food.
WHITE: Simplicity, cleanliness, innocence.
YELLOW: Cheerfulness, playfulness, curiosity, amusement.
Charlotte Abbott
Finance Department
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