73% of purchasing decisions are made in store and Studies by the Henley Centre have shown that colours can be used to create a positive influence on the consumer purchase process for the 3 main categories of shoppers:
1) Impulse buyers - who are most affected by red, orange and royal blues
2) Shoppers who intend to stick to a budget are mostly influenced by pink, teal, light blue and navy.
3) Traditionalist shoppers best respond to pastel pinks, rose and sky blue.
