So what is an independent Shopping Crawl, A Christmas Shopping Crawl is a way for the local business community to work together with the intent of driving footfall and sales to Independent street stores and other consumer-service brands at the peak time of year for many retailers.
It is intended to be a fun and competitive 'game' for shoppers and yet can deliver a more serious, positive impact on the local business community. The shops would typically open late and also offer some fun and games as well as refreshments for consumers. There are a lot of great independent shops and shop owners in Stafford who could really benefit from such a fun and friendly event.
