Inform Accounting has won at the Xero UK Awards 2022, marking the firm’s excellency in accountancy, contribution to client service and education about digital finance. 

Inform Accounting were announced as the winners of the Xero UK Mid-sized Firm of the Year Award.

After two years, the awards returned in-person this year.

Starting out as a sole practitioner only a decade ago, Director Sian Kelly has quickly grown Inform Accounting, a Sutton Coldfield based Platinum Xero Accounting Partner, into an industry leader in the cloud accounting space.

Several members of the Inform Accounting team travelled to the ceremony and were delighted to be presented with the award.

Feedback from the judges read: “Inform Accounting go above and beyond on their commitment to client care, regularly gathering feedback through independent surveys that are then analysed monthly at board level to review and improve processes and client service.

“The team at Inform have demonstrated great proficiency in their use of Xero software and more than 40 ecosystem apps, and continually invest in a team that is dedicated to improving their use of technology.

“A long-standing Xero partner, Inform has continued to excel and set a great example for digital accountancy in the UK.”

Speaking about the win, Sian Kelly said “[w]e wouldn’t be where we are today without the amazing people that work with us; all of the fabulous Inform employees, our clients, our app partners, and of course Xero!

“Cloud accounting is our passion, and it’s great to be recognised for doing something that we love.

“A huge congratulations to all the other winners and everyone shortlisted. It’s a real honour to be considered amongst some truly fantastic firms who are as dedicated to promoting the benefits of cloud accounting and fintech in the modern business world as we are.

“With the likes of Making Tax Digital for Income Tax Self-Assessment imminent for many, we can’t wait to use our Xero prowess to help more businesses and individuals stay compliant, and thrive.”

Pictured: Sian Kelly (centre) with the Inform Team at the Xero Awards 2022.