The revamped website features new photography by Lisa Carpenter Business & Branding Photography, while the team are captured with their Adventure speech bubbles which form an essential part of the new website branding approach.
Creative director Warwick Kay said: “Obviously, as a web design company it’s important to us that our website is kept up-to-date and fresh.
“We were still getting lots of nice comments from potential clients about our old website but we just felt that it was looking a little dated and didn’t really project enough about who we are and what we can offer.
“The speech bubbles were a way for us to show why clients like working with us but also to capture our personable, friendly approach that we know our client’s really appreciate from our reviews.”
Warwick’s wife Penny, who is responsible for marketing and projects at Adventure, said the website has been an ongoing process, having fallen down the list of priorities due to the team helping customers with their own websites.
She said: “It has been a bit of a busman’s holiday and we kept thinking of new ideas too so it has grown quite a lot!”
Adventure’s new website now includes a dedicated Small Business Website Service which offers special support and packages for new, independent firms.
Adventure have also added copywriting and animations as a dedicated service.
“We have been offering these services for quite a few years now”, explains Warwick.
“But our old website probably didn’t clearly explain that we did.”
The team have also put together useful free downloadable guides to help businesses pin down exactly what they would like their website to say and do.
To celebrate, Adventure will soon be launching a competition, as well as sharing lots of useful tips about their own website journey.
Presenter Black Country Radio & Black Country Xtra
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