The ‘Safe CX’ initiative is a collaboration between data security leaders Centrivault and Royal Sutton Coldfield Chamber of Commerce member insight6.

The initiative combines the expertise of insight6 in customer experience (CX) transformation with Centrivault’s leadership in data security, enabling businesses to prevent risks and personalise customer interactions safely and securely.

'Safe CX' integrates superior customer service with cutting-edge data security measures.

A short questionnaire has been developed for firms to self-assess how effective their current CX and data security tools are in the event of a cyber-attack or data breach. 

The questionnaire is free for Greater Birmingham Chambers of Commerce and West Midlands Cyber Resilience Centre (WMCRC) members and can be accessed via this link.

Shaun Cremmins, CX director at insight6, said: “The 'Safe CX' initiative offers a well-defined pathway for businesses to excel in both customer experience and data security.

“By helping businesses prevent risks and personalise interactions securely, we are setting a new standard for customer satisfaction and trust.”

Stuart Plant, director of training and insight at Centrivault Ltd, added: “Our partnership with insight6 through the 'Safe CX' initiative is about creating a secure environment where businesses can personalise their services without fear of data breaches.

“This initiative empowers businesses to protect their customers' data while delivering exceptional, tailored experiences.”

For more information or to stay informed when the first Safe CX seminar will be held, contact shaun.cremins@insight6.com or stuart.plant@centrivault.com 

Key features of the 'Safe CX' initiative:

1. Pathway to integrated customer experience and data security: The 'Safe CX' initiative provides a clear pathway for businesses to improve both their customer experience and data security practices. By combining comprehensive CX evaluations with rigorous data security audits, this initiative ensures that businesses can identify and address vulnerabilities in their operations, creating a seamless and secure customer journey. 
2. Preventing risks through tailored training programmes: A key component of the initiative is its focus on preventing risks through education and training. Insight6 and Centrivault have developed customised training programs that equip employees with the knowledge and skills to maintain high standards of customer service while safeguarding sensitive data. These practical training sessions emphasise the importance of preventing data breaches and ensuring that all customer interactions are secure. 
3. Personalise customer interactions safely: The 'Safe CX' initiative emphasises the importance of personalising customer experiences in a secure manner. By integrating advanced data security protocols into CX strategies, businesses can confidently collect and utilise customer data to tailor interactions, creating a more engaging and personalised customer experience without compromising on security. 
4. Protect with real-time monitoring and reporting: To protect businesses and their customers, the 'Safe CX' initiative provides access to real-time monitoring and reporting tools that track both CX and data security metrics. This proactive approach allows organisations to detect and address potential issues swiftly, ensuring that customer trust is maintained through continuous, vigilant protection of their data. 

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