The refurbished Royal Cinema has signed up as a supporting sponsor of the Royal Sutton Fun Run.
The cinema, located at Maney Corner at the southern entrance to Sutton Coldfield, joins an impressive list of supporting sponsors which includes the Gracechurch Centre, Good Hope Hospital Charity, Ark Media and RotoSpa.
Des Christie, general manager, Royal Cinema, said: “We’re delighted to become a Supporting Sponsor of the Royal Sutton Fun Run.
“The Jervis family, who own the family-run business PDJ Cinemas Ltd, purchased the former Empire Cinema in December 2023. They are Suttonians at heart and are acutely aware of how important a role a thriving, successful cinema has within the community.
“They have invested a considerable sum of money into the building and the response from the people of Sutton has been overwhelming since we opened our doors last summer.
“To partner with the Fun Run is a natural fit for the new Royal Cinema and we’re delighted to be supporting what is the largest and most successful annual fundraising event in the town.”
Tracey Spare, Fun Run event director, said: “We’re delighted to have Royal Cinema join as a Supporting Sponsor.
“The Jervis family has invested a significant sum of money to refurbish the iconic building at Maney Corner and provided a fabulous venue fit for the royal town.
“They have recruited a management team who have many years of experience within the industry. More importantly the team know their audience and the community which the cinema serves and that has been reflected in the vast numbers of people who have flocked to The Royal since it reopened last summer.
“Fun Run entrants have already benefited from cinema vouchers at the start of registration and discussions are ongoing for further joint activities later in the year.
“We hope this is the start of a long-term partnership helping us drive the event forward and generating more money for charities, voluntary groups and community interest organisations who provide such critical support to people across our town.”
