Sutton Coldfield is to host a new Victorian-themed Christmas market later this year, it has been announced.
Following on from the 22-day festive market in 2024, Visit Royal Sutton Coldfield BID and market operator LSD Promotion have announced a new format for this year.
Organisers have said the 2025 market will run across two weekends, each spanning four days, taking on board feedback after last year’s market.
The first event will be held from 11 to 14 December, followed by the second from 18 to 21 December.
With a Victorian theme throughout, the market will offer an array of gifts, handmade crafts, seasonal food and mulled drinks, all in an inviting, festive atmosphere.
Each stallholder will be dressed in Victorian attire, adding to the immersive experience.
A variety of Victorian-inspired entertainment will also take place – including traditional Christmas carols, street performers, living statues, stilt walkers, story tellers, magic shows and festive rides.
Michelle Baker, manager of Visit Royal Sutton Coldfield BID, said: “We saw the positive impact that the 22-day Christmas market had on Sutton Coldfield last year.
“The community's strong support showed that a festive attraction is something our town needs in order to compete with other towns, but we also wanted to respond to feedback.
“We believe this new eight-day format with a new Victorian theme, will bring something fresh and magical to our town, and we look forward to delivering a truly memorable experience for all.”
LSD Promotions will be responsible for booking all traders for the market, while Visit Royal Sutton Coldfield BID will be organising the entertainment schedule, ensuring that the market offers an authentic and immersive Victorian experience.
