Organised by Visit Royal Sutton Coldfield BID, in collaboration with LSD Promotions, the event has been described as “the biggest celebration of food and drink in the Royal town’s history”.

 The free festival will transform The Parade in the town centre into a vibrant marketplace featuring more than 50 traders offering a selection of fresh food, local produce, and artisan gifts.

 A highlight of the festival will be the cookery kitchen, sponsored and hosted by the Gracechurch Centre, where visitors can watch live demonstrations from TV chef Phil Vickery, Michelin star chef Glynn Purnell, star of TV’s Extreme Cake Makers Molly Robbins, the Bracebridge restaurant team, and Military Chef chocolate shop.

Entertainment throughout the weekend will include stilt-walking chefs, a comedic waiters duo, balloon modelling, a bubble-ologist, live music and free activities including face painting and glitter tattoos.

Michelle Baker, manager of Visit Royal Sutton Coldfield BID, said: “We are delighted to be bringing a new 2-day food festival to Sutton Coldfield town centre on 14 and 15 September and would encourage everyone to support and attend so that we can ensure this becomes an annual event.

“We are working hard to raise the profile of Sutton Coldfield town centre and to boost the local economy by organising regular events throughout the year and this event will be our biggest yet.”

Siobhan Noake, communications and engagement manager of LSD Promotions, said: “We are thrilled to collaborate with Visit Royal Sutton Coldfield BID to bring this exciting food festival to the heart of Sutton Coldfield.

“With a fantastic line-up of traders, celebrity chefs, and entertainment, the event promises to be a wonderful celebration of the town's vibrant food culture." 

 Traders at the Food Festival will include: 

• Café Cannoli - cannoli and arancini
• Chefstef - loaded mac and cheese and fries with fusion flavours
• Farm to Shop - cheese, chutney, pickles and charcuterie
• Brockleby's Pies - handmade savoury, sweet and pork pies 
• Greek Escape - Greek food 
• Alvis Homemade - chilled Indian meals and snacks 
• Mad Batter - cakes cookie based cakes and yummy treats
• Brummie Honey – local honey
• Pimms and Gins - Pimms cocktails, G&Ts, Prosecco, cocktails & mocktails
• A Zillion Dreams - chocolate based fudge and vegan chocolate fudge
• Dough Ay We - cookie dough pies
• Olive Branch - olives, baklava, nuts, turkish delights, dry fruits
• Fosse Way Brewing Company - craft beers on and off site sales
• Doughnutz - handmade large sized doughnuts
• A&R Pop Up Bars - draught lagers, ciders, wines, prosecco, spirits, ales, cocktails, slushies
• The Kashmiri Guys - samosas, pakoras, onion bhajid, spicy bombay potaotes and an array of curries 
• Lewis Catering - freshly made french crepes, spanish churros, speciality coffees
• Hyacinth Candle Co - handcrafted scented candles, wac melts and diffusers
• Slushzilla – slushies non and alcoholic. Sweet cups
• Thainese -  Burmese Street Food
• Pauls BBQ and Buffets - bbq food, street food, flatbreads, wings, indian styles
• Bogarts – cheese, chutneys cheeses crackers
• Redfern Kitchen - Indonesian street food 
• Curds & Whey Cheese - award winning artisan cheese
• Whistler's Storm - tea Liqueurs 
• Kookoofood Persian Food
• Salmon's Catering - Caribbean food
• Tipsy tales mobile bar - draught beer, cider, ale, cocktails, spirits, wine, prosecco & soft drinks
• The Crafty Brewer - draft craft beer, gin and tonic, cider
• Stuffed Bakes - Stuffed cookies in a range of different flavours and styles including cookie pies
• The Bead Cove - crystals, rocks, minerals and jewellery 
• Simply Canine - natural dog treats and organic skincare for dogs
• Claire Walters Glass - unique handmade fused glass 
• Pure Pet Food - high quality, naturally dried food, treats, and supplements for dogs
• John’s Whippy – ice cream