With every new phase of e-Commerce, customer expectations increase and this raises the bar on how a website needs to look and perform.
A good e-Commerce website will offer an appealing welcome and provide information quickly to the user about the businesses key selling points – free delivery, award winning ranges, promoting buying local – whatever the case may be. Visitors are engaged and can browse the categories / products and build confidence before spending money.
In the last 12 months especially, as businesses deal with the challenges of Covid-19 and a national lockdown, nearly all of us have had to adapt to some new ideas. Many physical shops chose to explore the benefits of e-Commerce for the first time when forced to close. Selling online, in some instances, became their main or only income stream.
The benefits of managing an e-Commerce store can be low overheads, no need for big or elaborate premises, and in some cases, you can drop-ship – reducing the need for big stock holdings tying up much needed capital.
As an e-Commerce store manager there will be more to look at and manage in the ‘back-end’ of the website. You will be able to run sales and specials easily, manage stock levels, easily place products available or unavailable and even link with an existing EPOS system in your shop or payment system that you already have. Retrieval of customer details is also important, processing orders and notifying the customer of the delivery process etc. (order status). You will also want to manage product reviews.
There is a lot to talk about, plan, and decide which way best works for you. Don’t forget, you also don’t need everything straight away. You can start small, to a budget, and build it up as your needs and goals change.
We live in a time when people are spending more time online than ever before. People shop on their phones and other devices – speed and convenience are key! Websites can sell 24 hours a day, 7 days a week, taking money from customers smoothly.
The question really is, if you’re not selling online, why not? Talk to Dexterous Designs today!
