Everyone else seems to be in the newspapers, featured on on-line news sites, radio, television and in regional magazines shouting about their business success but you've been left behind. Sound familiar?
You want to do it and you know you've got awards, new employees, charity events, anniversaries and new contracts to tell people about but don't know how to do it. Sound familiar?
Those are the reasons Rhea and I at Shropshire-based PR agency Journalism & PR run a monthly Do-It-Yourself PR training course - for people to understand what the local media want, how they want it and how to write it and distribute it yourself.
As Rhea and I are both former journalists with 20 years experience between us we know the exact style of press release the local media want (we have deleted a few e-mails from PR agencies in our time!)
With fewer staff than ever before, the local media need clear, concise copy in in-house style - and that is exactly what we send them.
We are confident the press release our clients approve will be the story which is published by the media and we are passionate about giving you the opportunity to do the same for your business.
During the four-hour course you will learn how the local media works including deadlines and top tips of the day from Rhea and I as ex-journalists, how a press release should be structured, what subjects are newsworthy and the importance of images.
The group will then write their own press release together and have it published on-line by the end of the course.
How far can and will your press release travel? We put it to the test by teaching you the basics of Twitter for business-to-business purposes and get you "tweeting" for the last hour of the course - no excuses accepted!
Oh and we throw in some coffee and biscuits too but you may not have time to eat them!
So if you want to boost your business profile through the power of PR I'll see you on November 6th - just two places left. If you miss out then there's always Rhea's course in December.
For more details visit www.jandpr.com or http://www.thebestof.co.uk/local/telford-and-wrekin/business-guide/feature/journalism-and-pr
