G.N. Bradley & Sons , based in Gibbons Road, Trench, is taking part in the #nolambweek social media campaign.

Bosses at the butcher’s shop, set up almost 40 years ago, have sympathised with sheep farmers after falling lamb prices resulted in many producers being paid less than the cost of production.

Kay Badley, operations director, said: “We have seen a big response recently to the farmers who have had trouble with falling prices.

“Dairy farmers have been protesting over the price they are paid for milk and now sheep farmers are taking a stand.

“This is their livelihood and the future is in doubt, as an independent retailer we know how worrying that can be and we have every sympathy with them.
“We have vowed to continue supporting British farmers as we supply high quality meat to our loyal customers both in Telford and across the UK as they order online.

“But we know there is more that can be done, we call on all customers to make sure they buy British lamb too.”

The butchers trades mainly with H P Westwood abattoir in Burntwood, West Midlands, which gets supplies from Clark’s Farm in Stafford.

G. N. Badley & Sons also gets stock from Weddel Swift distribution in Wolverhampton, which uses A Green's Farm in Stoke and Dunbia, a manufacturer based in Preston.

Mrs Badley, whose husband Keith set up the family business but has now sadly passed away, has taken to Twitter to show her support and pledge allegiance to British farmers.

The #nolambweek campaign, running between Monday and Friday this week (August 1 to 7), encourages Welsh farmers to withhold their prime lambs.

In addition, convoys of tractors have caused roadblocks on the A50 in Staffordshire and Derbyshire, while hundreds of farmers have congregated outside supermarkets in protest.

President of the National Farmers’ Union (NFU) Meurig Raymond said: “The situation many of our members are facing has become a crisis.
“For many lamb producers, they need evidence that supermarkets will back British farming and give British lamb pride of place on the supermarket shelves.
“British lamb is in its prime right now and I, personally, find it very concerning that some retailers are continuing to promote New Zealand lamb when we have prime lamb, in season, on our doorstep.”

Mrs Badley said it is a real concern and many businesses are facing a desperate situation.
“This is not sustainable for sheep farmers and they need our support,” she added.
“The farmers and unions are doing all they can and we call on the customers and other butchers to do their bit too.

“Something has to change and each of us can change one thing, butchers can pledge to support British farms and customers can ensure they buy British meat when they shop.
“It may be a small group of people in Shropshire that change their shopping habits to begin with, but if people did that cross the UK it would make a real difference.”

For fresh meat visit there online store or shop in trench.