The digital age has brought major changes in the way we go about our lives. Not only are we more powerful as consumers with greater freedom and independence to seek out the best deals, we no longer have to rely on other people to arrange the services and products we need whether it is booking a hotel, flight, restaurant and now - a taxi.
KnightOwl Taxis in Thurrock was one of the first taxi and private hire companies to enable customers to make a booking – and pay for their fare – online.
Since its launch, the Thurrock taxi company has capitalised on the internet revolution and now offers a service that’s in line with modern times.
Whether it’s for business or pleasure, we spend most of our time communicating or shopping online and find it easier and more efficient to order what we need over the internet.
Thurrock’s KnightOwl has fully embraced the shift in consumer habits and has constructed an online booking system which enables customers to organise their own taxi booking and pay for it there and then. However, the company realises there are some people who will always prefer to speak to a real person, particularly if they are not internet friendly, and as a result still provides the traditional telephone booking system.
Paul Gooch, managing director of the firm, said: “The online booking idea embraces a particular type of person – the modern person. But there are still customers who love to talk to people and we will always cater for that.
“Although the online booking system is the way of the future we always make it clear that there’s also a person at the end of the phone.
“We tend to attract clientele who prefer to travel in luxurious, well-driven cars as we have an impressive fleet behind us. You won’t find a KnightOwl taxi sitting in a taxi rank as we prefer to operate the business on a bookings only basis. Currently we’ve found that the ratio of bookings made online and on the telephone is 50/50.”
To make a booking with KnightOwl Taxis visit www.knightowl.co.uk or call 01375 729000.
