Alcohol related harm in Wolverhampton is higher than both regional and national averages. Alcohol dependency rates in the city are estimated to be 18.35 per 1,000 people, compared to 14.25 in the West Midlands and 13.75 across England.

Wolverhampton also has higher rates of alcohol related hospital visits and deaths, with 24.3 alcohol related deaths per 100,000 people - well above the averages for the West Midlands and England.

Councillor Jasbir Jaspal, Cabinet Member for Adults and Wellbeing, said: “Many people like to drink alcohol, but it is important that they stay within the safe drinking limits when they do so.

“The data around alcohol related harm in Wolverhampton show the need for more awareness and support in the community, which is why we are launching this campaign in the lead up for Christmas – a time when more alcohol is typically consumed.

“If you are worried about your alcohol consumption levels, or that of a friend or family member, or simply want to cut back for health or financial reasons, there’s plenty of help available to enable you to successfully do this, so please reach out for any support you need.”

The campaign highlights common situations where people might drink, including social situations and at home, and asks people to consider the reasons they reach for an alcoholic drink - whether it’s a celebration, watching sport, or it’s been a long week at work.

It also invites people to find reasons to drink less, such as improving health, saving money, and reducing the risk of serious health issues, and offers tips for drinking less, emphasising the benefits of keeping within safe drinking limits.

Residents are also being encouraged to reach out to Recovery Near You for support. It offers expert advice, one on one and group sessions, and additional resources for friends and family, making sure everyone involved gets the support they need.

Recovery Near You’s team helps residents find the best resources for their journey, whether it’s information on cutting back, referrals, or medically supported withdrawal options.

Through both professional guidance and support from people who have personally experienced recovery, the service helps individuals take control of their drinking and make positive, lasting changes.

For more information or to get support to cut alcohol consumption, please visit Recovery near you or call its Adult helpline (for those aged over 18 years) on 0300 200 2400, Monday to Friday, 9am to 5pm, or Young People helpline (for those aged under 18 years) on 0300 123 3360, available 24 hours a day.