Nearly 230 people booked tickets for the Digital Technology: The Future of AME Supply Chains event at Grand Station in Sun Street.

Keynote speaker Brian Holliday, the managing director of Siemens Digital Industries, Co-Chair of the Made Smarter Commission, and Board member of Make UK, told the audience that the UK’s manufacturing industry ranks eighth globally by the value of output after overtaking France last year.

He said: “UK manufacturing is extremely important to our economy. Digital tools and platforms are increasingly underpinning modern manufacturing, meaning real world processes are tested and optimised using technology in a way that makes businesses more sustainable, productive and effective.

“In the future, manufacturers will benefit from immersive, real-time simulations in the industrial metaverse, but today can already use simulation software and augmented reality to improve products and industrial processes.

“Using in-plant technology like automation and data analytics, can increase and improve production whilst reducing costly downtime through data to predict machine failures.

“When we talk about incorporating Artificial Intelligence, Virtual and Augmented Reality,and cloud computing, manufacturers should be excited rather than scared.

“As an example, the Digital Twin of a product could help reduce material use by up to 50 per cent whilst reducing the energy needed to manufacture things by up to 40 per cent.

“But survey data from Made Smarter suggest that most manufacturers don’t have a digital technology strategy and are not sure where to start.

“That is where programmes like Made Smarter are vital. We want to make using new technology easy for every Small and Medium (SME) sized manufacturer in the UK and for Made Smarter to be the first place business owners and senior management teams think of when they need simple, clear advice on modern manufacturing.”

Brian was followed on stage by Dr Mark Swift, director of SME Engagement at WMG, University of Warwick, who dispelled myths around digital manufacturing, and Will Kinghorn, the technology adoption specialist at Made Smarter UK, who discussed automation for SME manufacturers.

Mark Sage, executive director of the Augmented Reality for Enterprise Alliance, spoke about how Augmented Reality can help companies become more efficient and effective, and Rowan Crozier MBE, CEO of Birmingham-based metal stamping and tool specialist Brandauer, took the audience on its digital journey over the last decade.

The event, which was hosted by Rachel Eade MBE, also included presentations from Angus Brummit-Brown, senior project manager at Coventry Very Light Rail, and Neil Fulton, CEO at the Black Country Innovative Manufacturing Organisation.

Throughout the day there was a packed Meet the Buyer section involving Hitachi Rail, the Midland Metro Alliance and Coventry Very Light Rail to find out about the supply chain opportunities available throughout the Midlands.

Coventry and Warwickshire Growth Hub leads the Made Smarter West Midlands scheme alongside the Growth Hubs in Worcestershire, the Marches, and Stoke-on-Trent & Staffordshire, on behalf of Business Growth West Midlands, the WMCA and the Department for Business and Trade.

Made Smarter West Midlands helps SMEs in the manufacturing and engineering sectors to access match-funded grants along with experts from WMG, at the University of Warwick, and the MTC, to introduce digital technology.