Companies are employing all kinds of methods to get people to sign up to their mailing lists as GDPR rules will mean that they require permission from their contacts to keep their details and send them emails. Although many companies are doing a great job of this, lots are finding that people aren’t signing up as much as they’d like so are looking for other methods of communicating with potential or past customers.
Postage is expensive but sending the right things to the right people can have a lot of impact. The days of sending out dry marketing letters is over but some companies are getting extremely creative with the things they send out. With the cost of branded promotional items coming down and clever paper products that literally leap out of the envelopes and form shapes available, sending things in the post is a great way to grab people’s attention.
Publication or poster advertising has the disadvantage that there is no way of pointing it at the right people. You pay an awful lot of money for lots of people who aren’t your target market to see it. Paid advertising online, however, whether it be social media channels, search engines or banners on other websites, can be targeted at your required audience and much of it is ‘pay per click’ so you only pay a fee if someone clicks on the advert. To make the most of this kind of advertising, you need to know exactly who your target market are and craft your advert to appeal to them as well as just pointing it at them.
For the type of businesses that people generally search for online, a good ranking on Google is more important than a full email mailing list either way. Gaining a good ranking on any search engine can be a long process but there are lots of things you can do to help it along like writing blogs with plenty of relevant keywords and titles. These can often rank higher than the website itself if used correctly.
Without paid ads, building a presence of social media is another long process but worth it as it allows you to target those customers you want and regularly keep in touch with your contacts. Building contacts on social media is as much about interaction as what you post and a clever use of hashtags can help you to gain an audience.
Using thebestofBrightonandHove, you can get a head start on lots of these activities as our blogs and features rank very well on search engines and a presence on our frequently visited website is like a well placed banner advert because the visitors to the website are primarily local people looking for local businesses. We also regularly post on social media to promote our members’ services as well as reposting their posts. To find out how thebestofBrightonandHove can help you boost sales now that email marketing has become more difficult, call 01273 461222.
